COLGATE 360°
ABOUT
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360° is a Colgate classic, which introduced a set of features that ensure a whole mouth clean. These standout features include a tongue cleaner, prophy polishing cups, and an ergonomic thumb grip.
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PROJECT GOALS​
The main goal of my project with Colgate was to highlight the brush's existing features while creating a new visual identity. I used a modern, tech-centered aesthetic that enforces the relevancy of the brush in today’s market.
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SOFTWARE USED
Cinema4D, Adobe AfterEffects, Adobe Premiere
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I began by defining a metaphor that speaks to the ideals of the brush. 360° provides a whole mouth clean, which scrubs soft tissue while you’re brushing and performs at all angles. So, I sought a symbol that communicated circularity. I settled on using a system of marbles that leads the viewer around the brush and explains the important features in a more, human and understandable way. By using shots that continuously revolve, and rhythmic audio, I was able to create an ethereal environment in which 360° could live.
